The Beginner’s Guide to SEO for Small Businesses

SEO might sound complicated, but small businesses can implement simple strategies to help potential customers find them online.

Here’s how:

1. Start with Keywords

Think like your customer: what would they type into Google to find your business? Use those words naturally in your website copy, page titles, and headers. Keep it simple—aim for everyday language your audience would use.

2. Optimize Your Meta Tags

Your page titles and meta descriptions show up in search results. Make them clear, descriptive, and compelling to encourage clicks. A small tweak here can make a big difference.

3. Use Headings Strategically

Headings (H1, H2, H3) help both readers and search engines understand your content. Break your text into clear sections to make it easy to scan.

4. Link Internally and Externally

Internal links guide visitors to other pages on your site, while links to reputable external sources boost your credibility. Both help improve your SEO.

5. Track, Test, and Adjust

Use tools like Google Analytics, Google Search Console, or your website builder’s insights to see what’s working. Make small improvements regularly—it adds up.

Want help getting your business found online?

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